Analytics in Apple Podcasts Connect makes it easy to view
your show’s performance.
For each show, you can track how many followers,
listeners, engaged listeners, and plays you have.
Followers typically listen to your show regularly
and are likely to recommend it to someone.
When a listener decides to follow your show,
they’ll automatically download and be notified of all new episodes,
which appear in the Listen Now and Library tabs.
Listeners is the total number of people that have listened to your show.
Engaged listeners is a metric that we’ve identified
when looking across user listening patterns.
If a listener has heard 20 minutes or 40% of an episode,
then we’ve identified them as having strong engagement with your show.
We think this metric will be a valuable way for creators
to gauge their potential audience for a premium subscription on Apple Podcasts.
And Plays is the number of times someone taps play on an episode
from your show.
If you are seeing spikes in this number, it could be that your show was featured,
showed up in charts, or maybe had promotion outside
of the app that drove listeners to hear your show.
Below those metrics we’ve got top regions, countries, and cities.
On the Trends tab, you have those same metrics
to view across episodes.
You can also view those same metrics for each individual episode
under the Episodes tab.
The Performance tab will allow you to stack up to five episodes
and display the performance based on days after release.
This chart will be really helpful if you have a special topic
or guest that you hope increases listening.
After just a couple days, you’ll start to see
how the new episode is performing against the other strong episodes
and even your median range.
You will also have access to sales, subscriptions, and listening reporting
under the Reports tab of Analytics.
Creators with an Apple Podcasters Program membership,
who have at least one active subscription,
can access next-day reporting to measure the performance
of their subscriptions.
It’s important to remember that only users with the Legal, Admin,
or Finance role can access these reports.